Hockey Star Shoot
“What makes photography a strange invention is that its primary raw materials are light and time.” – John Berger
Thanks to our client Bite, general sponsor of Latvian ice hockey team, we gave a chance for hockey fans to make animations with teams hockey players, but with one catch - while the players were on the ice playing for their national team. It all was done by magic of photography techniques - we made animations with players beforehand, lighting the set same way as we lit setup in the activation. Thus, we stopped time for the chance of great pictures! Guided by our photo team customers could match the movements of players so that the end result looks super realistic! Check out the video!